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Incentivized consumer journey around Honda auto show booth to educate users about products and capture leads, with options to use RFID wristband or download mobile app with beacons to track progress around space.
After downloading the app from the App Store or Google Play, users were brought to a Digital Journey landing screen to learn about Honda’s products, and to get a free gift.
Users were directed to connect their phones to stations in the Digital Journey, in order to track their progress and enable full functionality.
Honda Mobile App for Auto Show with Consumer Journey
Users were able to share their photos and animations on social media.
Honda Mobile App for Auto Shows Vehicle Info
The app had information available on a number of vehicles in the space, and allowed users to calculate their average fuel price, or to look at specific vehicle features.
Honda Mobile App for Auto Shows Consumer Journey
Users could track their Digital Journey progress on an in-app map that notified them when they were finished, and directed them to where to pick up their prize.
Honda App HR-V Swipe Game Functionality
Consumers could also use the app to virtually flick digital objects into a vehicle that had media projected onto its windows.
Check In Station for Honda RFID Consumer Journey
Users could opt to sign up and use a Honda-branded RFID wristband instead of the mobile app, and use that to track their Digital Journey progress.
RFID Sensor Check In for Consumer for Honda Consumer Journey
RFID check in point for consumers on incentivized journey to learn about Honda vehicles.
RFID Wristband Checkin Sensor for Consumer Journey
Users with RFID wristbands would check in by touching them to sensors at the activity stations.
Consumer Journey Completion Screen at Check In Station
Both mobile and RFID wristband users checked out at the same station, where a message congratulated them and they were given a prize.