Phillip Giarratano
Senior Interactive and Content Producer
Acura Auto Show 2018 Clear LED Media in Booth Blue on Black 2.png

Acura Auto Show Large Format Media for Clear LED

Original 3D and 2D animated content that I produced for Acura for major auto shows, integrated with client and agency-provided videos and prepared for display on a large-format transparent LED screen, enhanced with video projected behind it on a metallic wall to define an immersive media space.

 
 

Acura Auto Show Media  

Seven minutes of originally created 3D and 2D content, integrated with client and agency-provided videos and prepared for display on a transparent LED screen, paired with video projected on a metallic rear wall to define a 3D media space.

  • Timeline: 2 months
  • Deliverables: Audio and Hap Q 4K video files encoded for final playback from D3 system
  • Challenges: Fixed budget, very short timeline, drastic changes from originally scoped content, multiple client stakeholders up to VP level.
  • Solutions: Used in house resources to keep costs low, constantly communicated urgency and implications of delays, used 3D previz for approvals,  placed compositor and editor on standby for install, onsite media wrangler used fast file transfer systems for updates.
  • Result: Very pleased clients, playlist with gallery content, commercials, architectural moment and 3 distinct layered takeover moments