Phillip Giarratano
Senior Interactive and Content Producer
Honda IndyCar Consumer Journey RFID Brand Ambassador Checkin 2.png

Honda IndyCar Races Series Consumer Journey: RFID

Incentivized consumer journey I produced for the Honda IndyCar Race series, to educate users about Honda products and to capture leads. Users wore RFID wristbands to track their progress though the journey touch points around the Honda Mobile Trailer space.

 
 

IndyCar RFID Journey

Incentivized consumer journey around Honda IndyCar space to educate users about products and capture leads, using RFID wristbands to track progress around space.

  • Timeline: 2 months
  • Deliverables: iOS Application with lead capture MySQL database and RFID tracking. 
  • Challenges: Fixed budget and very short timeframe, need to integrate RFID with Honda space engagements, poor internet connectivity on site.
  • Solutions: Used trusted devs in house, communicated and held to limited client revisions with urgency communicated for all deadlines, deployed onsite server with local WiFi network to limit need to use internet and validate journey completion.
  • Result: Clients very pleased with RFID results, record numbers of consumer leads for race season.