Acura Connected Living Tablet and Touchscreen App for Auto Shows
An integrated auto show app that includes digital signage, lead collection and sweepstakes registration, built to sit in wheel stands next to vehicles and in reception desk countertop on the show floor.
- Timeline: 4 months, with content updates every 1 to 2 months during auto show season.
- Deliverables: Electron app encasing HTML build with Acura vehicle specs, built in lead collection and sweepstakes sign up.
- Challenges: Very short dev timeline, replication of large amounts of data from client website (including vehicle specs), frequent content updates, unpredictable Microsoft OS updates to tablets and touch screens that can affect functionality
- Solutions: Phased rollout of initial app functionality with client deliverable and OS update expectations managed, lead dev extensively investigated client's website and worked with client devs to pull data feeds, frequent content QA in advance of each major auto show
- Result: Very happy clients, extensive information for consumers and product specialists at their fingertips
