Phillip Giarratano
Senior Interactive and Content Producer

Honda CES Large Format Media & Engagements

3D animated character video content I produced for Honda robotics at CES 2018. We delivered renders for super wide screen LED, portrait-oriented 9:16 screens, 16:9 landscape screens, and two iPad kiosk apps that showcased content pieces we created.

 
 

2018 Honda CES Booth Mediascape

20 minutes of 3D animated character video content in super wide screen LED, portrait oriented individual screens, 16:9 landscape screens, and two kiosk apps to showcase content pieces created.

  • Timeline: 4 months (2 months for added content and associated app) 
  • Deliverables: Audio and 4K video files, Brightsign endcoded media files, two iPad kiosk apps
  • Challenges: Fixed budget and very short timelines for character animation, large number of characters and scenarios, multiple screen outputs, multiple client stakeholders, last minute 3D changes on site at CES
  • Solutions: Used cutting edge motion capture for 3D animation, wrangled client central contacts for approvals and constantly communicated urgency and implications of delays, shared all scope changes with client very quickly (in real-time when possible), animator/compositor and editor on site. 
  • Result: Extremely pleased clients, integrated mediascape with a unified look & feel based around 3D animation style, with