Phillip Giarratano
Senior Interactive and Content Producer
Insight Stack Digital Sculpture in Story Mode.jpg

Insight HQ Engagements

Three permanent engagements I designed managed for Insight’s new corporate headquarters in Chandler, Arizona, on behalf of Gensler architecture. The engagements were Stack, a giant kinetic LED sculpture that welcomes visitors to Insight's building lobby with brand stories and ambient content, Prisms, three banks of synchronized vertical screens that celebrate Insight employees and company culture, and Digital Glass, a giant touch table connected to 3 large vertical displays to create an interactive “campfire” moment for clients and sales teams where they ideate and explore Insight capabilities.This case study discusses the project timeline, deliverables, technology used, project challenges, solutions, and results.

Giant kinetic LED sculpture that welcomes visitors to the building lobby with brand stories and ambient content.
 
 

Insight Headquarters Engagements

Three permanent engagements for Insight’s new corporate headquarters in Chandler, Arizona:

Stack: A giant kinetic LED sculpture that welcomes visitors to the building lobby with brand stories and ambient content.

Prisms: Three banks of synchronized vertical screens that celebrate Insight employees and company culture.

Digital Glass; A giant touch table connected to large vertical displays that create an interactive “campfire” moment for clients and sales teams to ideate and explore Insight capabilities.

  • Timeline: 7 months for concept, specification and design, 8 months for fabrication, content production and install.

  • Deliverables:  TouchDesigner applications and assets for custom built 30 foot LED sculpture, 15 vertical screens with media servers, and Ideum Colossus touch table driving vertical displays, installed and supported on site and remotely.

  • Challenges: Short initial timeline racing to catch up with construction, two major changes in concept driven by client, pandemic supply chain shortages requiring substitutions and re-engineering of systems, large number of stakeholders with diffuse responsibility, personnel turnover with clients and creative team.

  • Solutions: Parallel tracked design, fabrication and dev where possible, got client buy-in to control revisions, substituted equipment and re-engineered wherever possible, closely managed vendors to deliver by final install date. 

  • Result: Jaw-dropping suite of engagements that bring life, color, technical sophistication, and warmth of company culture to the new headquarters building.