Barclays Center Basketball Mobile Swipe Crowd Game
A mobile phone user connects with a large LED screen, turning the user’s phone into a game controller in which the user swipes up on their mobile screen to shoot digital baskets, shown in real time on the LED. A registration component captures leads and includes an instant random giveaway for free tickets.
- Timeline: 2 months each for initial build and update.
- Deliverables: HTML site with lead capture and instant win functionality, installed and supported on site and remotely
- Challenges: Fixed budget and very short timeline.
- Solutions: Reused trusted affordable external dev vendor and designer, communicated and held to limited client revisions with urgency communicated for all deadlines.
- Result: Very popular engagement at Barclays Center Nets games that drives traffic into Honda lobby installation space.
