Phillip Giarratano
Senior Interactive and Content Producer
Honda Auto Show Booth Front_Screen 3.png

Honda Auto Show Large Format Media

Super wide screen media landscape I produced for Honda Major Auto Show space, with originally created 3D animation, 2D animation and live action content as well as commercials and other client-provided media to educate consumers about Honda products, features and benefits. 

 
 

Honda TV Auto Show Media 

Super wide screen media landscape for Honda Major Auto Show space, with originally created 3D animation, 2D animation and live action content as well as commercials and other client-provided media to produce a 30 minute playlist to educate consumers about Honda products, features and benefits. 

  • Timeline: 3 months for initial season, 2 months for subsequent seasons. 
  • Deliverables: MP4 files broken into screen sections for playback in Watchout, Brightsign player cards for 16:9 versions at smaller shows. 
  • Challenges: Fixed budget and short timeframes, yearly updates, need for multiple rounds of revisions from 3D animation placement through music selection, messaging, product correctness and finishing. 
  • Solutions: Kept with in house 3D animation and compositing resources, weekly reviews with client for all content created and multiple options provided for music and product feature callouts.Vetted product correctness with relevant experts at Honda (as referred by client).
  • Result: Very pleased clients and relevant branded content bringing life to space for multiple seasons.