Phillip Giarratano
Senior Interactive and Content Producer
Honda Auto Show Mobile App Journey Goals.png

Honda Auto Show Consumer Journey: Mobile App and RFID

Incentivized consumer journey I produced for Honda major auto show booth to educate users about Honda products and capture leads. Users had the option to use an RFID wristband or to download a mobile app that used beacons to track user progress through the journey.

 
 

Honda Auto Show Mobile App + RFID Digital Journey

Incentivized consumer journey around Honda auto show booth to educate users about products and capture leads, with options to use RFID wristband or download mobile app with beacons to track progress around space.

  • Timeline: 4 months
  • Deliverables: iPhone and Android apps for mobile phones, RFID wristband driven parallel system
  • Challenges: Fixed budget and extremely short timeframe to build parallel systems, skeptical client, need to clear Apple App store for iPhone downloads, need to integrate RFID with booth engagements.
  • Solutions: Used trusted dev vendors and in house design team for mobile app, provided frequent status updates and results metrics with analysis for client, prepared detailed write up for Apple store, worked with trusted in house devs to integrate with RFID. 
  • Result: Clients very pleased with RFID results, record numbers of consumer leads for show season. 

 

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